Thu 11:30
Chapter 1The moment
Nordwind Studio, the fictional agency in this demo, manages the Instagram channel for Nordbahn, a regional railway company. It is Thursday, 11:30, and the weekly plan is due with the client tomorrow at 10:00. The information for the review is spread across three dashboards, client requests are in emails and meeting notes, and the strategy is in a deck from the spring.
AI outputs and system connections are simulated.Try it now
Chapter 2The idea
AI reads four sources together, drawing on information currently scattered across different windows and people's memories. The result is a draft for the week, rather than a pile of ideas: each post has a slot, a goal, a format and a rationale. The team makes changes and decisions; the client approves.
Thu 11:28
Chapter 3The review is already prepared
AI puts the review together. Performance is compared with relevant posts from twelve completed weeks. The content pillar mix is assessed using the past three weeks and the strategic target. Each analysis states what it compares and the period covered.
410 saves after seven days, against a benchmark of 250: 64% more. The comparison uses organic Nordbahn reels with the same goal and similar reach. This supports trying another post in the format.
Saves after 7 days410Median of comparable reels250Click-through rate is 0.6%, against a benchmark of 0.9%. Repeated exposure to the creative is one possible explanation. Before testing new creative, the team checks the audience, placements and frequency.
Click-through rate, last week0.6%Median of comparable ads0.9%1 of 9 posts over the past three weeks belonged to “Trips & the region”. The strategic target is 40% over four weeks. More regional topics next week would help narrow the gap.
Share, last 3 weeks11%Strategic target over 4 weeks40%Marked as a one-off: Tuesday's disruption post reached an unusually large audience. The local press also shared it. It is shown separately and excluded from the regular format comparison because it served a different purpose.
Sample data for this demo. Saves: organic Nordbahn reels with an engagement goal, on the same platform, measured over seven days; reach within 20% of the workshop reel. Benchmark: the median of matching reels from the twelve completed weeks before the reporting week. Click-through rate: link clicks divided by impressions; compared with ticket ads on the same platform, with the same campaign goal and seven days of delivery. The benchmark is the median of matching ads. The three-week content mix is a separate strategy review.
Thu 11:41
Chapter 4Your turn
The app shows the week of 24 August. Each card gives a goal, format and rationale. At 11:41 an email from Nordbahn arrives and introduces three options. Posts, content mix and production workload change with each of them. Option C adds Saturday to the plan. Try the options.
proposed at 11:28 · based on the strategy, 12 weeks of performance data and 2 client notes
Strategic target over 4 weeksTrips & the region 40%, People at Nordbahn 30%, Tickets & service 30%
Planned weekTrips & the region 40%, People at Nordbahn 20%, Tickets & service 40%
Trips & the regionPeople at NordbahnTickets & service
Each post counts once, including a story series. An extra post or a separate Saturday story counts as one additional post. The mix shows the planned week; 40/30/30 is the target across four weeks.
PeopleReelDistribution:Organic
Goal: engagement
Performance data The workshop reel received 410 saves after seven days. Comparable organic reels have a median of 250. That supports another trial of this format.
Material Raw footage from the shoot on 12 Aug is ready. It needs a 20-second edit.
How it is measured: saves
Assets Raw footage from the shoot on 12 AugUsage permission Approved for Nordbahn's organic channels, asset record dated 20 AugProduction needed 20-second edit, 3 hTripsCarouselDistribution:Organic
Goal: reach
Strategy 1 of 9 posts over the past three weeks belonged to “Trips & the region”. More regional topics would help move towards the 40% strategic target.
Material The summer series is in the asset library.
How it is measured: reach, profile visits
Assets Summer series in the asset libraryUsage permission Approved for Nordbahn's organic channels, asset record dated 20 AugProduction needed Carousel layout, 2 hTicketsImage adDistribution:Paid
Goal: clicks
Performance data A 0.6% click-through rate against a benchmark of 0.9%. The cause is still unclear.
Decision Check the audience, placements and frequency, then decide whether to test new creative.
How it is measured: click rate
Assets Image and graphic elements of the ticket campaignUsage permission Approved for paid distribution, asset record dated 20 AugProduction needed New copy and graphic adjustments, 3 hTicketsStory seriesDistribution:Organic
Goal: app usage
Community Recurring service questions in comments over the past two weeks.
Material A story template is available and needs an hour of adaptation.
How it is measured: replies, sticker taps
Assets Story template from NordbahnUsage permission Approved for organic channels, asset record dated 20 AugProduction needed Adaptation, 1 hTripsPostDistribution:Organic
Goal: reach
Strategy A second post for the underrepresented pillar.
Performance data Friday has been the strongest slot for organic reach over the past 12 weeks.
How it is measured: saves
Assets Prepared post for the Warnow riversideUsage permission Material approved, asset record dated 20 AugProduction needed No additional production in this plan“A last-minute request from marketing: the Warnitz station festival is on Saturday, 29 August. Could you fit in an announcement next week?”Nordbahn head of marketing to Paul H.
Each card offers a second idea. The plan and production list update to reflect your choice.
Fri 10:00
Chapter 5The payoff
The workflow creates the client version, briefings and tasks from the selected plan version. The approval status of each remains visible.
The weekly plan prepared for Nordbahn's approval, with a goal and rationale for each post in language the client understands.
prepared for client reviewThe selected idea, goal, tone, assets and metric for copy, design and motion. The team reviews and develops the suggestions.
5 briefings, one per postTasks with owners, hours, production day and deadline, taken straight from the plan.
9 h in total · Week of 17 Aug: 5 h · Week of 24 Aug: 4 hTue 25 Aug · Five lakes, one day ticket · Carousel · Goal: reach · Why: 1 of 9 posts over the past three weeks covered the region. This post helps move towards the 40% strategic target over four weeks.
The link to the capacity planning use case: Production tasks are provisionally added to the capacity plan on the days they will be worked on. Once the client approves, the confirmed workload is added to the plan. Conditions that still need to be met remain visible.
Go to the capacity planning demoAll figures are synthetic. The demo does not publish anything or make changes to any system. Back to editorial planning